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Ecommerce flagship
Amazon FBA Blueprint
Research, source, launch, and manage an Amazon product with grounded numbers and policy-aware systems.
LEVELBeginner to advanced
DURATION8 weeks
CURRICULUM42 lessons
Your transformation
What you will be able to do
01
Evaluate products using demand, competition, fees, and risk
02
Build a supplier outreach and sample review process
03
Create a launch, listing, inventory, and PPC operating plan
Important: This course provides education and planning tools—not a guarantee of revenue, profit, employment, platform approval, or investment results.
Complete curriculum
5 modules · 42 lessons
01FBA foundations & economics+
- ▶How the Amazon FBA operating model worksOPEN LESSON →
- ▶FBA, FBM, wholesale, and private label comparedOPEN LESSON →
- ▶Seller account and identity readinessOPEN LESSON →
- ▶Business structure, banking, and recordkeeping basicsOPEN LESSON →
- ▶Category, product, and marketplace restrictionsOPEN LESSON →
- ▶Amazon fees from referral to storageOPEN LESSON →
- ▶Building a reliable unit-economics modelOPEN LESSON →
- ▶Cash conversion cycles and launch capitalOPEN LESSON →
02Product research+
- ▶Start with a customer problem, not a product trendOPEN LESSON →
- ▶Build a product-research data sheetOPEN LESSON →
- ▶Measure demand without trusting one metricOPEN LESSON →
- ▶Read competition, reviews, and listing qualityOPEN LESSON →
- ▶Mine customer reviews for unmet needsOPEN LESSON →
- ▶Design a defensible differentiation angleOPEN LESSON →
- ▶Screen compliance, patent, and product-liability riskOPEN LESSON →
- ▶Complete the IMRAN product scorecardOPEN LESSON →
- ▶Run the product decision gateOPEN LESSON →
03Sourcing & logistics+
- ▶Map domestic and overseas sourcing optionsOPEN LESSON →
- ▶Write a professional supplier RFQOPEN LESSON →
- ▶Verify suppliers and avoid common sourcing scamsOPEN LESSON →
- ▶Order, compare, and document product samplesOPEN LESSON →
- ▶Negotiate price, MOQ, lead time, and payment termsOPEN LESSON →
- ▶Plan packaging, labeling, and complianceOPEN LESSON →
- ▶Create a pre-shipment quality-control planOPEN LESSON →
- ▶Choose air, sea, express, and freight-forwarding optionsOPEN LESSON →
- ▶Calculate true landed cost before orderingOPEN LESSON →
04Listing & launch+
- ▶Define the product position and customer promiseOPEN LESSON →
- ▶Build a keyword map with search intentOPEN LESSON →
- ▶Write titles, bullets, and descriptions for clarityOPEN LESSON →
- ▶Create an image and creative-production briefOPEN LESSON →
- ▶Set price, coupon, and promotional guardrailsOPEN LESSON →
- ▶Complete the launch-readiness checklistOPEN LESSON →
- ▶Structure a controlled Amazon PPC launchOPEN LESSON →
- ▶Measure launch signals and make evidence-based changesOPEN LESSON →
05Operate & scale+
- ▶Protect account health and follow marketplace policyOPEN LESSON →
- ▶Build a weekly inventory forecastOPEN LESSON →
- ▶Calculate reorder points and safety stockOPEN LESSON →
- ▶Handle returns, messages, and customer issuesOPEN LESSON →
- ▶Optimize PPC using search-term evidenceOPEN LESSON →
- ▶Review contribution margin and profitabilityOPEN LESSON →
- ▶Decide when to add variants or new SKUsOPEN LESSON →
- ▶Build your 90-day FBA operating planOPEN LESSON →
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